A Successful Social Media Campaign that features Death and Destruction – Dumb Ways to Die

I couldn’t resist spreading the word about this fantastic video from Melbourne Metro.  It’s about how to stay safe around trains, train tracks and train stations, and it’s – yes – fabulous.  You don’t actually get to the train stuff until the end, so the audience has been warmed up appropriately – rather like a good suspense novel leading us all to the big finish.

It’s been viewed over 30 million times – not bad for a choo-choo company’s marketing crew.

With any luck, kids and adults who see it will remember the tune when they get to the station and are tempted to be just plain dumb.  Enjoy, and remember, grasshopper.

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